Frequently asked question hubs (FAQ pages) help your business succinctly and appropriately respond to the needs of your audience.
FAQ pages often expand into content aggregator destinations within websites; bringing in new users and driving them onto related pages – most typically deeper blog pages and service pages closely related to the questions being resolved.
The FAQ page is the primary way to help people visiting your site to get their intended destination faster by removing knowledge (informational and often trust) barriers that are in place.
An effective FAQ resource can educate, inform and guide the user in a natural way through your website’s content and toward the goals and end results you have set.
FAQ pages have begun to reappear into the priority website checks and improvement areas for SEO experts and marketing professionals alike.
In no small part, this has been driven by the growth in voice search, mobile search, and personal/home assistants and speakers.
These predominantly rely on the pre-results (Google Answers and Featured Snippets) and can be targeted specifically with FAQ pages.
An effective FAQ page:
Reflects your audience needs.
Covers a broad range of intent (transactional, informational, locational).
Frequently gets updated based on new data insights.
Lands new users to the website by solving problems.
Drives internal pageviews to other important pages.
Fuels blog (and deeper content) creation.
Showcases expertise, trust, and authority within your niche.